SEO and Content Strategy for Mental Health and Wellness Brands
Helping Therapists, Wellness Entrepreneurs, and Health-Focused Organizations Attract More Clients With Strategic Storytelling That Converts
Hi, I’m Natasha Lettner—mental health marketing expert, SEO strategist, and founder of Nafrini Communications. With over eight years of experience across B2B, B2C, tech, education, and wellness industries, I now focus on helping therapists and wellness brands grow their online presence through storytelling that connects and converts.
As a passionate mental health advocate, I specialize in SEO for therapists, wellness-focused content writing, and tailored communication strategies that amplify your mission and attract aligned clients. Whether you’re a solo practitioner or an established health brand, I craft digital messaging that’s both powerful and personal.
Want to know what drives my passion for mental health marketing and content strategy?
Click below to read my story and discover how storytelling became my superpower—and how it can elevate your wellness or therapy brand, too.
Special thanks to Executives Diary for featuring my journey.
Meet Natasha!
Unleash the True Potential of Your Brand
Strategic Storytelling for Health and Wellness Brands That Want to Lead With Purpose
What Sets Nafrini Communications Apart
Industry-Rooted Expertise
I bring a deep understanding of psychology and marketing to go beyond traditional branding and connect meaningfully with your audience.
Tailor-Made Narratives
Every story is crafted to reflect your brand’s mission and values, building meaningful engagement and trust with your audience.
Strategic Storytelling
My SEO-optimized content isn’t just informative—it captivates, educates, and drives action, positioning your brand to shine in a crowded marketplace.
Trusted Authority
Work with a marketer who has empowered digital agencies and entrepreneurs worldwide, highlighting brands in the ever-growing health and wellness landscape.
Master Your Brand's Health and Wellness Storytelling
Nafrini Communications is your partner in crafting powerful content that aligns with your purpose. Let’s build a client base and community that believes in holistic healing, mental well-being, and meaningful transformation.
Why Hire A Communications Consultant?
Real Results. Strategic Messaging. Measurable Growth.
Brand Discovery and Analysis
Delving deep into your brand identity, values, and objectives, I conduct thorough research and interviews to uncover what defines your brand's essence and character. This process informs our strategies for effective communication.
﹌
Strategic Communication Blueprint
Crafting a robust and tailored communications strategy, I outline a clear roadmap encompassing your brand's message, suitable formats, optimal channels, and a resonating tone. This blueprint ensures impactful engagement with your target audience while aligning seamlessly with your business objectives.
﹌
Compelling Copywriting Expertise
Leveraging my expertise as a seasoned copywriter, I generate compelling and concise content that embodies your brand while effectively targeting your audience. Offering creative solutions, we refine the copy iteratively until it perfectly resonates with your brand and audience.
﹌
Thorough Quality Assurance
With a keen eye for detail, I meticulously review and refine your copy, ensuring it's polished, accurate, and consistently reflects your brand's tone and message. Through this quality control process, I guarantee error-free and impactful communication materials.
Partnering with a professional communications consultant ensures meticulous attention to your brand's essence and a seamless translation of your vision into compelling communication strategies and content.
﹌
How it’s done
Testimonals
"Natasha is a highly motivated, strategic thinker who excels in public relations and social media. She built strong media relationships, crafted press releases that delivered results, and developed a committed online community. Her writing is both precise and creative—always immaculate and on deadline. A gracious and professional representative, Natasha earns the respect of industry leaders and collaborators alike. I highly recommend her."
Ken Hanson
Founding CEO of Hanson Dodge Creative Executive Director of Greater Together
"Natasha is a talented writer—responsive, professional, and passionate about her work. Collaborating with her on meaningful civic engagement projects was a pleasure, and her dedication truly shines through. I’d hire her again in a heartbeat!"
Kiana Stockwell (she/her)
Digital Campaigns Manager | GoSociafy
"Natasha was indispensable in the success of the Greater Equity 2030 launch. Her writing, including an effective news release and collateral materials, was excellent. A natural organizer with exceptional communication and follow-up skills, she kept the project on track. Creative, collaborative, and detail-oriented, she’d be a valuable asset to any initiative—I’d gladly work with her again."
Jeff Bentoff
Bentoff Communications